“This is a Fresno type pepper, bearing brilliant red fruit that are cone-shaped and about 4 inches long. In their green stage, they are fairly similar to a jalapeno, but the mature red peppers develop more heat and a complex flavor described as fruitier and smokier. They have become a favorite with cooks who enjoy their ‘unique’ flavor in hot sauce and salsas as well as cut up fresh to top tacos and burgers.”  Text from Tomato Growers Supply.